Skip to content
All stories
Scroll ↓
5 min read

FailCon: the first night Syria talked about failing

Every ecosystem has a stage for the people who made it. Syria had never had one for the people who did not — until FailCon, the first event in the country dedicated to failure stories, held in Damascus as part of Global Entrepreneurship Week 2025. Nine founders spoke. Our team organised it.

The FailCon stage in Damascus, speakers seated in front of a screen reading Because failure is just a success in progress
The line on the screen behind them was the entire brief — because failure is just a success in progress.

Why a night about failing

The format is borrowed, and deliberately so. Fuckup Nights has run for years in dozens of countries on a single rule: you do not stand up and talk about the round you raised, you stand up and talk about the thing that went wrong and what it cost. It works because it is the one event format where the useful information is guaranteed to be true. Nobody exaggerates a failure.

Syria had never held one. That is worth saying plainly, because a young ecosystem carries a sharper version of the problem: when there are few enough founders that everybody knows everybody, the cost of admitting a collapse feels enormous — so the lessons stay private, and every new founder pays for them again from scratch. An evening like this is not therapy. It is a shortcut.

Nine people who had actually been there

Nine speakers took the stage, all of them founders and operators who had built inside the Syrian ecosystem rather than commenting on it from somewhere safer. That distinction did more work than any single talk: the failures on offer were local ones with local causes, and the room could check them against its own experience while it listened.

A speaker mid-talk at FailCon, his introduction slide on the screen behind him The FailCon keepsake, a glass ladder on a wooden base, held up in front of the speakers
Speakers were introduced by what they had built rather than what they had raised. The keepsake was a glass ladder.

“Because failure is just a success in progress.”

FailCon — the line on the screen, and the reason nine people agreed to stand under it.

What organising it taught us

Running something is a different job from speaking at it, and what you learn at the back of the room is how much appetite there was. People stayed. People asked the questions they would never ask at a pitch event. The evening ran long because nobody wanted to be the one who ended it.

If there is a case for doing it again — and there is — it is that one night turned a set of expensive private lessons into public ones. For an ecosystem this size, that is a cheap trade.

Special thanks

FailCon was put together by a team who did it around their own jobs, which is the only reason it happened at all.

Kareem Al Kul
Omar Fustork
Molham Mahmoud
Ahmad Ali
Rami Moammar
Ebaa Safieh
Esmaiel Al Aranji
Hala Abbas

More

Written by

Brain Socket

A digital product studio working out of Damascus and Dubai. We design and build the software, and then we keep it running — which is the part that decides whether any of the rest of it mattered.


Got something like this?

START PROJECT

Tell us what you’re building.

A few lines is plenty. We read every one and reply within a working day, usually with questions rather than a price. Or skip the form entirely and call us.

Please tell us your name.
A number we can reach you on.
A sentence or two is enough to start.
That is not the answer we were after.

We use this to reply to you, and for nothing else.

We Craft Digital Solutions

Find us